SEO has changed a lot since it’s beginning in the early ’90s. When Search Engines like Google started gaining popularity and people started preferring to search online instead of searching in any other traditional way, they always look at Google’s first page.
Did you know:
- Statistically, 70% of the traffic generated by Google is concentrated in the top 5 search sites, and the rest is distributed among the following places?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
The most important reason why SEO is necessary is that it makes your website more useful for both users and search engines. Although they still cannot see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
Knowing this, it’s important to ask ourselves: Are we doing everything in our hands in order to make our website appears first in search engines?
According to Google, a few reasons why your page does not appear in the search engine are:
– The site is not well linked to other sites on the Web. – You just published a new site and Google has not yet crawled it. – The design of the site hinders an effective tracking of its content by Google. – Google has received an error while trying to crawl your site.
Here are a few points you need to consider when working out an SEO strategy:
What’s your audience searching for?
Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery New York.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue, and profits.
Know your buyer persona
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Your website should be mobile-friendly:
You don’t need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google’s Mobile-Friendly Test.
Search engines are expanding
When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that ‘Googling’ has become a verb. However, a significant portion of searches takes place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple of ranks on Bing.
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